Rock Cleo Serevilla,  Associate Trainer/Consultant

• Design Thinking Consultant
• Certified Design 2.0 Master
• Certified Customer Experience and
Product Innovation Trainer
• Creative Director
• Branding/Rebranding Strategist
• Visual Communication Expert
• Startup Mentor and Coach
• Entrepreneur

“2019 TOP 100 FILIPINOS TO FOLLOW IN LINKEDIN FOR INSPIRATION AND
LEARNING”

After 16 years of working in the corporate world, Rock Cleo is now doing what he loves.
Focusing on his own startup business, D. NEW AGENCY, a Design Thinking and
Design Sprint Agency, he is helping organizations and companies solve their complex
problems in just four (4) days.

He is experienced in Design Thinking, which helped him to build the structure for the
Creative Team of the biggest retail company in the Philippines, The SM Retail. His work
included strategic design, driving organizational transformation and human-centered
visual communication. Serving 32 departments and 63 branches nationwide, he
managed to deliver marketing services from his in-house creative team in just a year.
He is currently conducting Design Thinking workshops for startups and SMEs, as well
as workshops on Product Innovation, Customer Experience, Employee Experience, and
Social Innovation, etc.

He completed his units in Mechanical Engineering but found his calling in Advertising
and PR, and he earned a degree for the said course at the Polytechnic University of the
Philippines. He took up Design Thinking at National University of Singapore while he
took the Design Sprint 2.0 Masterclass at AJ+Smart, the only agency authorized by
Jake Knapp of Google Ventures.

Rock Cleo worked at SM Retail as Creative Head, at Summit Media as Senior Art
Director, at Avon Philippines as Art Director, at Hinge-Inquirer as Art Director, and at
One Mega Magazine as Graphic Artist. He was part of a strategic team that ideated and implemented a program that won back-to-back Anvil Awards in 2018 and 2019.